Marketing Information:
PROCEDURES FOR LION MINTS PROGRAM
How to
Approach Merchants
-
Request Counter space for Lions Mints
-
Ask if merchant is familiar with Lions mission
-
Be sure to say it will only take a small space (If they put it somewhere you don’t like, try to talk them into a better place, but be tactful)
-
Look around—find a desirable spot–visibility, accessibility
-
Assume a humble attitude, don’t be pushy or demanding, but try to convey importance of placing the mints in that business.
Where to Place Trays
Hotels
Bus Stations
Nail Salons
Insurance Offices
Chamber of Commerce
Chiropractors
Car
Repair Waiting Rooms
Banks
Courthouses
Flower Shops
Airports
-
Restaurants (especially fast food places–try to place a double tray because of volume)
-
Physical Therapists (dentists and physicians probably would not allow)
-
Any retail business that has a good volume of walk-ins such as card shops & shoe stores etc. (Bars are not usually good places)
Servicing
-
Always keep trays full – more important than filling trays is to get money removed promptly. Each place will develop a pattern of need, so you’ll know how often to go.
-
Some will only need monthly service, while others will need every 3–4 days in high volume places.
-
It is not a good policy to leave extra boxes at site for employees to fill trays with, as the money will be accumulating and could disappear.
-
If theft is suspected, seal bottom of tray with a sticker that would have to be broken if tray is tampered with. It tends to deter such activity by employees.
-
Keep display clean, backboards should be clean and have supplier’s name and phone number on the back. Trays should be clean, if not, switch for a clean one. Boxes sometimes collect debris—be sure dust hasn’t collected.
Education
-
Talk to employees, especially young people. Tell them what the Lions stand for and what the club does for the community – surgeries, glasses, hearing aids, etc. Especially tell them about the sponsorship of youth programs (baseball teams, swim teams, band camps etc.) Then they feel inclined to monitor the trays for theft of mints and money.
-
Get magnetic signs made for the vehicle that delivers. Gives good visibility and awareness of the mint program and establishes presence of Lionism. Dress appropriately. Remember, when you visit these businesses, you represent the Lions and the image you present is important.
Supplies
-
Be sure to keep adequate supplies of mints, trays and backboards on hand, so you can start new locations and not run out of mints in the event of a fundraiser.
Click Image For Helpful Information:
Accounting Sheet